I Built GTM Grid: Run GTM Workflows From Claude Code

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I built GTM Grid for my team at Trigify then decided to make it source-available. It's a GTM engine that gives you the live grid and data workflow feel of Clay, plus pipelines for more complex automation. The difference is that it is agent-native: Claude Code, Codex, or Cursor can control the whole thing through the CLI and MCP, and your team can watch agents work in a multiplayer grid. In this demo I build a real workflow in plan mode. It checks whether my Attio contacts have changed jobs using LeadMagic and updates the record, then runs a weekly check on their social posts with Trigify for intent data or signal mentions, writes a note back to Attio, and sends me a Slack alert. If you work in GTM, RevOps, or sales engineering and want agents handling real pipeline operations, this shows the full setup. ⏱ Timestamps 00:00 What GTM Grid is: a multiplayer, agent-native GTM engine 00:52 Syncing Attio contacts into the live grid 01:15 Column automations vs pipelines for complex logic 02:00 Plan mode: keeping the CRM up to date 02:30 Connecting Claude Code, Codex, or Cursor 03:35 Reviewing the plan: job change checks with LeadMagic 04:32 Adding weekly Trigify signal checks, Attio notes, and Slack alerts 05:14 AI providers, tools, and watching agents work in multiplayer 06:01 Running it headless from the terminal via MCP 06:28 Final plan walkthrough, then approve and run 07:11 Try GTM Grid yourself 🔗 Links GTM Grid: https://www.gtmgrid.dev/ GitHub (source-available, free to self-host): https://github.com/badapplesdotdev/gtm-grid Trigify: https://trigify.io #gtm #claudecode #aiagents #revops #salesautomation #attio